Author Archives: Akmazo Capital

CEO Roundtable: Making the Most of Your Demand Generation Pipeline

Effective and ongoing demand generation is a vital concern for marketing and sales teams—regardless the size of their organization. A consistent pipeline that allows these teams to acquire and execute on valuable leads is, in many ways, the beating heart … Read More

CEO Roundtable Interviews with Mike Lewis and Joel Rosen

On April 28th, Akmazo Capital will host its latest CEO Roundtable, focused on how to optimize your marketing and sales pipeline, and build a predictable demand generation engine. This event is the latest in a series of conversations we’ve hosted … Read More

Deep Dive: How SaaS Companies Can Make the Most of Product Development

In an increasingly competitive SaaS market, product development and engineering is a critical component of success among organizations looking to make their mark. Of course, this is often easier said than done. SaaS businesses of all sizes face unique and dynamic hurdles as they attempt to … Read More

Pay Attention to Retention

As SaaS has become the standard for software providers, it’s easier than ever for both enterprises and SMBs to access a range of solutions, and to swiftly onboard their personnel across teams and locations. However, while these benefits have been a massive windfall for vendors, it’s important that those selling SaaS solutions be aware of the flip side: it’s also extremely easy for customers to switch providers if they’re dissatisfied. As such, the providers who are seeing the most success in the field are not just those who focus on acquiring new customers, but those who invest in retaining the clients they have. Every day, the bar is set higher for what you need to do to delight your customers. … Read More