Author Archives: Akmazo Capital

Pay Attention to Retention

As SaaS has become the standard for software providers, it’s easier than ever for both enterprises and SMBs to access a range of solutions, and to swiftly onboard their personnel across teams and locations. However, while these benefits have been a massive windfall for vendors, it’s important that those selling SaaS solutions be aware of the flip side: it’s also extremely easy for customers to switch providers if they’re dissatisfied. As such, the providers who are seeing the most success in the field are not just those who focus on acquiring new customers, but those who invest in retaining the clients they have. Every day, the bar is set higher for what you need to do to delight your customers. … Read More